UFC / ESPN+

Experiential Print Email Marketing
  • Role
    Art Director
  • Audience
    Pedestrians
  • Locations
    Barclays' Square, Fowler Square, Fulton Square and Pearl Street Square

UFC / ESPN+

The ask was to position ESPN+ as the exclusive destination for UFC content and access with the aim of translating awareness into tiral and subscription conversion leveraging the excitement and draw of International Fight Week.

UFC / ESPN+ Activation
Test Your Knockout Experience
Email Campaign
Reaction Speed Challenge
Female Fighters Banner
VIP Backstage Entrance
Reaction Challenge Setup
Personalize Your Walk-out Video
Championship Belt Photo-op
VIP Subscription Entrance Line
Photo-op Step and Repeat Backdrop

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