• Role
    Product & Creative Direction
  • Audience
    Expectant Mothers
  • Locations
    Senegal, Liberia, Guinea

Karanso: Birthing Center

Challenge

Nudge important behavior changes in vulnerable pregnant women through the enhancement of health and wellness literacy skills by actively engaging in preventive prenatal and reproductive care. The program enhances the capacity of local healthcare providers who support and buttress preventive care initiatives and community-based care delivery networks.

Steps to Actualization

Achieving sustainable development is an uphill battle requiring the full participation of society. This platform leverages behavioral data to offer tailored product recommendations and dynamic content based on user preferences, location, and status.

  • Brand Development and Management
  • Birthing Center Construction
  • Digital Presence: Website, Provider and Patient Portals
  • Data Tracking and Monitoring
Solution

Developed and maintained comprehensive monitoring and evaluation frameworks to systematically capture and generate reliable health and wellness data. These frameworks should facilitate the production of actionable statistical insights used at local and national levels to inform strategic planning, guide policy development, strengthen accountability mechanisms, and measure program effectiveness over time.

Key Performance Indicators
    Community Build Engagement
    • 87% Participation Rate
    • 93% Active Participants Registration
    • 6% Weekly New Participants Growth Rate
    Department Segmentations with Early Platform Onboarding
    • 4 Physician Assistants
    • 6 Nurse Practitioners
    • 2 Therapists
    • 2 Lab technicians
    • 2 Pharmacists
    • 2 Dietitians
Research