• Role
    Creative Director
  • Audience
    Expectant Mothers
  • Locations
    Senegal, Liberia, Guinea

Karanso

Karanso encourages us to rethink literacy in the context of healthier, self-determined sustainable communities by closing the gender and education gap. They envision a universe where gender, education, and health disparities are non-existent.
Challenge

To nudge important behavior change in vulnerable pregnant women through the enhancement of health and wellness literacy skills by actively engaging in preventive prenatal and reproductive care. The program will enhance capacity of local healthcare providers who support and buttress preventive care initiatives and community-based care delivery networks.

Steps to Actualization

Achieving sustainable development is an uphill battle that requires the full participation of every member of our society. These steps have been implemented for visibility.

  1. Brand Development and Management
  2. Birthing Center Construction
  3. Digital Presence
  4. Data Tracking and Monitoring

Solution
Established systems for monitoring and evaluating activities that provide reliable health and wellness statistical data used at the local and national levels for planning and accountability purposes.
Brand Identity, Logo and Typography Brand Color Usage Brand Fonts Brand Icons Research
Constructing the Birthing Center