Insights, ideas and technologies are most affective when applied in collaboration with factual data to enhance your company's brand. Our generated content, digital, visual, print, interior, graphic and environmental designs are powerful when they engage the consumers experience in response to offerings.
PROJECT OVERVIEW: Increase access to public health information system utilizing the SMAG Network for backend data collection to ensure accountability and transparency in monitoring and accurately tracking healthcare outcomes through solution-focused needs assessment, strategic planning, questionnaire/data collection design, survey deployment, database development, data analysis, interpretation, report generation and program evaluation.
MY ROLE: UI Lead and Visual Design Direction
PERSONAS: User survey and medical data aided in pinpointing app usage and reason. There are four main user types: Young Mother, Community Worker, Healthcare Provider and Transportation Provider. We cultivated the user flows based off each user's unique needs and how GARA could meet them.
PROTOTYPE: Designs and mocks based on user research are prototyped to reveal assumptions and biases to uncover insights about users. The results gathered allowed us to improve solutions or create new ones